China’s Soft Power Policy in the South Caucasus Region

Abstract

China’s soft power policy in the South Caucasus is part of its broader strategy to enhance its influence and promote its interests in the region. The study examines the characteristics, development and manifestations of China’s soft power policy in the South Caucasus region: Armenia, Georgia and Azerbaijan.   While China’s presence in the South Caucasus may not be as pronounced as in other regions, such as Africa or Southeast Asia, it has been gradually increasing its engagement   through various soft power mechanisms. The study investigates the core elements of China’s soft power strategy implementation in the South Caucasus․ The main task is to study how China’s soft power mechanisms are working in the South Caucasus region. The research analyzes China’s strategies for using cultural, educational, economic, and diplomatic tools in the context of expanding its influence in the region. The aim of the research is to examine and assess the effectiveness and capabilities of China’s soft power mechanisms in the South Caucasus and to identify the factors that influence the success or limitations of Beijing’s influence-building strategies in Armenia, Georgia, and Azerbaijan. The subject of the study is specific mechanisms for implementing China’s soft power, the comparative effectiveness of these mechanisms in the three South Caucasus countries and also the role of cultural exchanges as one of the attractive elements of China’s strategy. The research uses a comparative analysis methodology to identify the characteristics, development, and manifestations of China’s soft power strategy in the region. The research was conducted based on the analysis of official documents, statistical data, and scientific articles. At the same time, the study shows that due to the geopolitical characteristics of the region and competing Western and Russian influences, the effectiveness of Chinese soft power policy varies across the three countries. In this paper, we have examined how China’s approach to the South Caucasus region has changed over time. We have focused on understanding the drivers of Beijing’s policy decisions and actions. Our research identifies the key factors shaping China’s strategy in the region and explains why China interacts with these countries in certain ways. We have attempted to present a clear picture of China’s growing influence and interests in the South Caucasus and what this means for the future of the region.